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I have been working on the Rolaids brand for pretty much all of my career in several agencies (a Rolaids spot was actually the first commercial I ever produced). The campaign below for the new Soothers product shows the desperate measure people will go through to sooth the burn from heartburn.
Rolaids Soothers "Drastic Measures"
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Instead of just relieving heartburn like most heartburn medications promote, we helped Zantac promote it's unique positioning of preventing as well as relieving heartburn. So whether it is a planned taco night or a spontaneous pizza party, Zantac has you covered!
Zantac-"Any Kind Of Heartburn"
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