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I have been working on the Rolaids brand for pretty much all of my career in several agencies (a Rolaids spot was actually the first commercial I ever produced). The campaign below for the new Soothers product shows the desperate measure people will go through to sooth the burn from heartburn.
![Rolaids Soothers "Drastic Measures"](https://static.wixstatic.com/media/c69485_b8efcc9f3d7b41c4aaa2e4d497e8270bf001.jpg/v1/fill/w_893,h_502,enc_auto/file.jpeg 1x, https://static.wixstatic.com/media/c69485_b8efcc9f3d7b41c4aaa2e4d497e8270bf001.jpg/v1/fill/w_1786,h_1005,enc_auto/file.jpeg 2x, https://static.wixstatic.com/media/c69485_b8efcc9f3d7b41c4aaa2e4d497e8270bf001.jpg/v1/fill/w_2679,h_1507,enc_auto/file.jpeg 3x)
Rolaids Soothers "Drastic Measures"
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Instead of just relieving heartburn like most heartburn medications promote, we helped Zantac promote it's unique positioning of preventing as well as relieving heartburn. So whether it is a planned taco night or a spontaneous pizza party, Zantac has you covered!
![Zantac-"Any Kind Of Heartburn"](https://static.wixstatic.com/media/c69485_4297c203efbe43738fc29b3670da58b7f002.jpg/v1/fill/w_840,h_473,enc_auto/file.jpeg 1x, https://static.wixstatic.com/media/c69485_4297c203efbe43738fc29b3670da58b7f002.jpg/v1/fill/w_1680,h_945,enc_auto/file.jpeg 2x, https://static.wixstatic.com/media/c69485_4297c203efbe43738fc29b3670da58b7f002.jpg/v1/fill/w_2520,h_1418,enc_auto/file.jpeg 3x)
Zantac-"Any Kind Of Heartburn"
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