I worked on many projects for cat food and cat litter throughout my career. As the ECD overseeing the creative department at PureRed, this campaign for Arm & Hammer Slide was by far the most fun...and most successful. Cat owners hate dealing with the messy, smelly and gross litter box. Other brands promise to make the job better than ever. The creative team (Shawn Couzens and Steve Rosenthal) showed that the worst job in the house has now been revolutionized.
The Slide campaign propelled Arm & Hammer Clump & Seal from #4 to #2, with the highest velocity of any product launch in the category. The website experienced a 35% increase in pages per session. Social media engagement increased 395% and saw an awareness and recall lift 2x category norms for Facebook.
A&H Slide TV & Social
Facebook Posts
Landing Page
I worked on many toothpaste brands in my career (Crest, Pearl Drops and all of the Arm & Hammer brands) but this is the first time I had the chance to work on a toothbrush...and a spinning one at that! This campaign for Spinbrush pulls the heartstrings in an attempt to get parents (or Santa) to make Spinbrush a holiday stocking stuffer.
SpinBrush-"Dear Santa"
Facebook Post
Print Ad
I have extensive experience working on all of the Arm & Hammer Laundry brands as well as OxiClean. Many of the campaigns prior to this one were very product focused. For this campaign, we were tasked to connect more with the consumer, their lifestyles and how our new laundry pod helps make their lives a little better and easier.
Arm & Hammer Laundry
(Click to see animated banner)
Print Ad
Facebook Post
